As our organization continues to grow and evolve, our logo should reflect that journey. We’re proud to step into this new chapter while staying true to the values we’ve upheld since 1994.
Our story begins as Trans-Canada Communications Store incorporated December 15th, 1994. Starting with just three, Bruce Giesinger, Chris Chruchill, and Sharon Giesinger. Our team has grown to become of the most trusted Rogers Authorized Dealers, Imagine Wireless.
After rebranding to Imagine Wireless on April 25th, 2000. Our logo has been one that we held close to our hearts for the last 26 years, one that has represented our three founders and has witnessed our team grow from just three to over 150 amazing individuals.
Today, we embrace the past while looking forward and would like to announce our new official logo, designed by our very own Junior Marketing Coordinator, Jade Wong.
Our new logo brings together elements of our past, present, and future. From our beginnings as a single Cantel store to more than 17 retail locations across Alberta with offices Canada-wide, we’re proud of how far we’ve come.
Imagine Wireless’ new icon is inspired by a maple leaf blowing in the wind, representing Canadian roots and resilience. The form is divided into four segments through the use of negative space, inviting the viewer to imagine a complete leaf.
The use of negative space and flowing forms references the original figures from the previous logo, while the overall fluidity conveys a seamless, connected customer experience. The four segments further represent the four primary areas of the business coming together to form a whole.
The colour palette remains consistent with the original logo, using a red, blue, and green triadic colour scheme. This approach blends elements of the original and updated logos, with slight adjustments made to the shades in the refreshed version.
For over 30 years, our company has grown and become a flourishing organization that welcomes diversity and is truly proud to be Canadian. Thank you for being a part of this journey as we introduce a new milestone in our Imagine Wireless chapter.
Jasmine Dang & Jade WongJunior Marketing Coordinators